The journey of Rangi Bawri was conceived by Jyoti Thakur and Devashish Chauhan. Their paths, diverse and distinctive, converged over a shared passion for fashion that's both timeless and forward-thinking. Jyoti, with her expertise in designing, brought a profound understanding of trends and design intricacies. Devashish, equipped with a background in cricket and network tower business, complemented this with a strategic vision that shaped the brand’s trajectory. Together, their mission was clear: to offer a fashion narrative where every woman finds her voice, her statement, her shade in the vast spectrum of style. To unleash her true self
Rangi Bawri isn’t just a brand; it's a luminous celebration of fashion, individuality, and radiant self-expression. Our name, rich in vibrancy, captures our ethos perfectly: an exuberant, spirited, and radiant ode to women's fashion. At the heart of Rangi Bawri is a belief that fashion is an extension of oneself. Our collections, curated with meticulous precision, blend elegance with modern aesthetics. Every piece, every shade, every texture is designed to resonate, making you not just look, but make you realise that you are just "spectacular".
The Rangi Bawri logo is an intricate tapestry of symbol and text, each element meticulously crafted to embody the brand's essence. At its heart is 'Rangi,' a character depicted as a modern Indian woman donned in a vibrant red lehenga, a color traditionally associated with power, passion, and love. The bindi on her forehead, also in red, is a symbol of strength and honor. These red elements are contrasted by jet black text and outlines, a color representing sophistication and elegance. The character 'Rangi' is ingeniously designed, with her right part forming the shape of 'र' (Ra) and the bindi(red dot) makes it रं and her hand holding 'गी' (Gi), completing the name 'Rangi' in Hindi (रंगी). This character of “Rangi” symbolizes not just the brand, but the modern Indian woman – confident, graceful, and empowered. The brand name 'Bawri' is a fusion of English and Hindi, with 'BA' in English followed by 'वरी' in Hindi, illustrating the brand's commitment to bridging the linguistic divide with poise and elegance. This fusion represents the brand's dedication to celebrating the rich tapestry of Indian culture while embracing the modern world. Together, the elements of the logo create a narrative that resonates deeply with the brand's ethos. The confident stride of 'Rangi,' the linguistic blend, and the empowering colors all encapsulate the mission of Rangi Bawri: to empower women to navigate life's journey with grace, style, and self-assuredness. It is a logo that not only reflects the brand's commitment to quality and empowerment but also paints a vivid picture of the vibrant, inclusive, and empowering world of Rangi Bawri.
Rangi Bawri: she is not just a symbol, she is an embodiment of a conscious rulebreaker, a trendsetter who dares to defy the ordinary. She dances upon the barriers that once clipped her wings, embodying an audacious spirit, ready and willing to experiment with the hues of life, unbound by society's narrow mindset. She represents every woman who is eager to explore, understand, and navigate the world on her own terms, embodying the essence of adaptability and transformation. Rangi Bawri is wild at heart, a beacon of love, passion, and intensity. Her spirit resonates with every beat of change, every pulse of innovation. She doesn't follow trends, she creates them. Bold and daring, she reflects the ethos of every woman who yearns to express her unique sense of style, and in the process, discovers her distinct identity. Rangi Bawri is more than a logo; she's a revolutionary movement, an emblem of selfexpression, and a symbol of empowerment for women globally.
Rangi Bawri as a poetry:
"She dances on the edge, where colors twirl,
A daring spirit, in a monochrome world.
Creating trends, her story unfurled,
She is Rangi Bawri, the bold and the swirled"
Once upon a time, in a town painted in monochrome hues, lived a spirited young
woman named Rangi. Rangi was different. Her heart harbored dreams as vivid as a
rainbow, and her mind was a canvas splashed with vibrant ideas. Yet, her radiance
often felt stifled by the town's unspoken decree: to blend in, to stick to the monotones,
to suppress the symphony of individuality.
One day, a mysterious package found its way to Rangi's doorstep. Inside was a dress,
a breathtaking ensemble of bold colors and innovative design, like a visual symphony
playing a courageous tune. Along with it was a note that read, "Dare to Wear: Unleash
Your Self."
With a spark of intrigue, Rangi donned the dress. As she did, a surge of confidence
coursed through her, as if the dress wasn't merely a piece of clothing, but a reflection
of her soul, long suppressed, now unleashed. With this newfound courage, she
stepped out into the monochrome town square, turning heads, stirring whispers.
"Too bold," some murmured. "Too different," others said. But Rangi stood tall. She felt
empowered, liberated, and bold. She felt alive. The dress wasn't just a fashion
statement; it was her proclamation of independence, a symbol of her audacious spirit,
her wild heart.
From that day, the town began to change. The monochrome started to fade, replaced
by a palette of colors as more women started to "Dare to Wear" and "Unleash Their
Self." They discovered their unique voices in fashion, expressing their individuality and
courage through their attire.
That day, Rangi transformed into Rangi Bawri - a woman embodying a wild and free
spirit, balanced by a conscious mind. She was a harmonious blend of class and
uniqueness, an unconventional force radiating a unique vibrancy. The story of our
tagline, "Dare to Wear: Unleash Your Self," is the story of Rangi Bawri, and countless
women like her. It's a call to women worldwide to embrace their individuality, to break
free from societal norms, and to express their unique style and personality. Because
just like Rangi Bawri, every woman deserves to wear her boldness with pride.
Her transformation was not just a change, but an evolution - from being simply 'Rangi'
to becoming 'Rangi Bawri', a symbol of individuality, self-expression, and defiant
elegance. Are you ready to embark on this transformative journey? Are you ready to
embrace your true self and join the movement of fearless self-expression?
Tag us on Instagram with #RangiBawriLove and be a part of our vibrant community.
Stay tuned for the launch of Rangi Bawri, where we will bring you exquisite fashion
that reflects your unique self. Dare to Wear, Unleash Your Self, and let the world
witness your colorful spirit. Together, let's celebrate the power of self-expression and
create a fashion revolution.
Just go for it now!
Vision:
To be the global torchbearer of women's fashion, empowering every woman to
embrace her unique identity, her own self.
Mission:
To create a world-class fashion brand through our distinct and innovative designs.
Core Values:
1. Quality: We prioritize the quality of our products, ensuring every piece is
crafted with meticulous attention to detail, using the finest materials.
2. Innovation: We continuously strive to challenge the norms and bring fresh,
bold, and innovative designs that set trends rather than follow them.
3. Empowerment: We believe in empowering women across the globe through
our fashion, encouraging them to express their unique personality and
boldness.
4. Sustainability: We commit to sustainable practices in our production and
operations, understanding our responsibility towards the environment.
5. Inclusivity: We are dedicated to promoting diversity and inclusivity, designing
clothing that caters to women of all shapes, sizes, and cultures.
6. Integrity: We uphold integrity in all our dealings, maintaining transparency
and honesty with our customers, partners, and stakeholders.
7. Customer-Centricity: We are committed to delivering an exceptional
customer experience, valuing our customers' feedback and continuously
striving to exceed their expectations.
Your Personal Fashion Odyssey Awaits
Rangi Bawri is an experience, a statement, a feeling of unparalleled fashion elation.
We beckon you to immerse in our world, feel the allure of our collections, and craft
your fashion story. Remember, amidst the hues and styles,
You are Rangi Bawri.